Association Petits Princes

The Association Petits Princes wanted to extend the operation «backpack wave» in hospitals for hospitalised children after its success in 2023 and 2024: A magnificent project for the hospitals in 2025! A support to continue playing despite the illness and remain children. The association chose to give them backpacks filled with gifts to ease their hospitalisations. They are distributed in 110 paediatric departments of 45 French hospitals!

The Atelier Rezai was asked to make very playful illustrated cards describing the contents of three bags and playing with the subject of being a detective, varying according to the age of the children. What could be more natural than calling the illustrator Aurore Vigne to energise these adorable cards? An ultra-bright colour range to differentiate at a glance the 3 age groups. Convenient for dispatching within the hospital department and sorting on the filling and routing platform.

The typographical characters are joyful and generous, playing with the theme of Mystery. An artistic direction attractive and easy to decipher for all, to remain children despite the disease.